Hush! Frito-Lay to pull most of its noisy SunChips bags, go back to original after complaints
By APTuesday, October 5, 2010
Summary Box: Frito-Lay to pull noisy SunChips bags
THE SWITCH: Frito-Lay hopes to quiet complaints about its noisy SunChips bags by switching out the biodegradable bags for the old packaging on all but its original, plain flavor.
THE COMPLAINTS: The bags, made of plants, were introduced in April 2009. People have complained to the company that they are too loud when they are opened.
THE FUTURE: The company, a unit of PepsiCo Inc., is working to develop its next generation of biodegradable bags and will use what it learned with the SunChips effort.
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