Anehuser-Busch not saying ‘neigh’ just yet to Clydesdales in Super Bowl, asks fans to vote
By APFriday, January 29, 2010
A-B to take vote on Clydesdales in Super Bowl
ST. LOUIS — Anheuser-Busch isn’t saying “neigh” just yet to putting its Clydesdales in the Super Bowl.
The longtime Super Bowl advertising leader will ask fans starting later Friday to vote on three possible Budweiser ads on the brand’s Facebook page. One of them includes the company’s trademark Clydesdale horses. All are by advertising agency DDB.
Earlier this week, the brewer showed off the contenders for its five minutes of Super Bowl ads. None included the horses.
But the company says it got a 60-second cut of a new Clydesdale ad that it likes better than a half-minute one it saw previously.
Marketing Vice President Keith Levy says fans will vote until midweek next week — just days ahead of the game on Feb. 7 on CBS.
