Penguin launches ‘first book app for babies’
By IANSMonday, January 10, 2011
LONDON - Penguin has released one of the first book apps designed for three month old babies to help enhance their hearing, visual and motor skills.
The Baby Touch Peekaboo App goes live in the Apple app store Monday and brings to life the popular Ladybird series of books on the touch screen.
The app has been specifically designed for and tested on babies as young as three months so they are able to easily interact with the story on a touch screen device.
Simple taps of the screen make different characters appear, in lots of bold colours with sound effects, the Telegraph reports.
Anna Rafferty, managing director of Penguin Digital, said: We are not aware of any other apps designed specifically for babies.
“The Baby Touch series of books has been extremely popular since its launch in 2005 and we thought it was a good story to turn into an app… We have designed the app in such a way that it helps develop a babys eye tracking skills, hearing ability and motor and touch skills.
She said that the target age was from three to 12 months old and that babies as young as six months old would be able to operate the app without their parents help.
The app also features an auto play tool - which allows parent to play the entire content of the app as a movie.
