Fish ‘n’ chips taste better beside the seaside, say experts

By ANI
Monday, February 21, 2011

LONDON - Psychologists have said that fish and chips taste much better when you eat them using your fingers and at the seaside.

It’s not just the touch, look, smell and taste of the fries but also the right “ambient sound,” like waves crashing on to the shore that can make all the difference.

“Given the association between fish and chips and the seaside, it’s likely that listening to the sea will make them a gastronomic experience,” the Mirror quoted Professor Charles Spence, of the Oxford University, as saying. (ANI)

Filed under: Science and Technology

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