Procter & Gamble offers residents rewards to take part in hometown Cincinnati’s recycling

P&G backs Cincinnati recycling plan

CINCINNATI — Procter & Gamble Co. will back its corporate hometown’s expanded recycling with discounts on P&G products and by supporting an environmental rewards effort with other companies.

Cincinnati on Tuesday launches a program that provides larger recycling carts and incentives to use them through New York-based RecycleBank. P&G will give residents $5 discounts on purchases from its online eStore for registering free RecycleBank accounts.

Residents can also accumulate rewards points by increasing recycling, participating in education programs and using social media to spread the word.

Other reward partners include Coca-Cola Co., Nestle’s Purina brand and Old Navy.

P&G, the world’s largest consumer product maker, has set ambitious long-term environmental targets such as using only renewable energy to power factories.

Online:

www.recyclebank.com